Victory over competitors is, perhaps, one of those issues that an entrepreneur always worries about. It doesn't matter if he is a newbie in business, or already a successful businessman in his field. Both seem to be doomed to forever seek a recipe for their triumph. What can you advise them?
Instructions
Step 1
Think carefully about what you would really like to do. It is advisable to do it all your life. If you have chosen your path, then walk along it with pleasure and to the end - this is your conscious and voluntary choice. Your activity should bring you pleasure, and that is why you will do it with all your heart, surrendering yourself without a trace.
Step 2
Since you have chosen a certain area for yourself, try to become king in it. To do this, you will inevitably need to become an expert in your specialty - study it well and constantly keep your finger on the pulse of all trends.
Step 3
If you are already doing something, then do only this, without being distracted by other projects. Otherwise, you will become nervous, because you will never be able to do everything at once. But if you are an incurably versatile person, then the following advice is for you: bring one thing to perfection, or at least to mind, first, and then take on another. Then the past successes will give you additional confidence in your abilities, additional weight in society and will inspire you for the victorious accomplishment of future affairs.
Step 4
Study your competitors. Do this constantly. Yes, certain of their successes may make you give up and give up (at these moments treacherous thoughts may come: “they do everything better than me”, “I will never reach their level”, “I don’t have such specialists, technologies, experience ). But there's nothing you can do about it. Either you will know the whole truth about your competitors, no matter how unfavorable it may be to you, or your business risks perishing under the rubble of the wall of your false hopes and ideas, which you have fenced off from reality.
Step 5
Copy what you think is the most effective in the competitors' experience. Feel free to do this if there are no legal obstacles to do so. Most of your competitors (especially successful ones) are unlikely to be afraid to use your secrets and know-how if they find out about them.
Step 6
However, not always even the strongest competitor will make you give up. Man is imperfect. And therefore his creations (like, for example, his business) are imperfect as well. Look for their weaknesses. Look for what your competitors can't do or do not do well enough. But exactly what the consumer would appreciate. Sometimes this is a mere trifle, but it is she who will become a competitive advantage and bring you great success (in 2011, for example, not many web studios were able to place a non-standard and decorative font on the site so that it was not a picture, but text that indexed by search engines, which could be copied, pasted, etc., but even then the consumer needed an original design of his site that stood out from the rest, but correctly working).
Step 7
Pay due attention to advertising. Don't leave her financial leftovers after everything. Ineffective advertising is the most dull item of expenditure. It doesn't pay off. Describe the advertising methods you will use and establish sufficient but affordable advertising costs for you. In advertising, reflect your competitive advantages, or at least what not all companies in your industry provide (for example, for advertising a bakery, the phrase "we always have fresh baked goods" will be bad and will not catch the consumer, because all competitors try to keep only fresh food).
Step 8
Don't waste too much time thinking. It is good to measure seven times when this process does not last several months or years. Once you have formed a clear plan of action and competition, get down to implementing it. If the plan is written perfectly on paper, and doubts torment your soul, ignore them and follow through. For most likely, this is your natural feature - to be too careful. If you succumb to it, your competitors will not wait for you and will gallop away unattainably far, and you may never know what the doubts were justified and whether they were justified at all.
Step 9
If mistakes befell you, it's okay. Everyone is wrong. So are your competitors. But only the one who will not give up trying after troubles, will learn a lesson from them in cold blood, will not begin to rush in search of an easier business (which is already useless, since you decided on the work of your life at the first stage), will achieve success from you, but will go along the already charted course.
