A brand, like any other product, can be bought and sold. When buying a brand, a company is not buying an acronym, it is buying the name and reputation it has earned. This is why companies have bought, are buying and will buy brands. In order to sell your brand, it is enough to follow a few simple steps, the quality of which depends on the success of the entire enterprise and your personal benefit.
Instructions
Step 1
First and foremost, evaluate the brand. You shouldn't try to evaluate it yourself. If you really want to evaluate a brand, find out its real value, invite experts with a good reputation. You should not skimp on the assessment - if you hire little-known experts to evaluate your brand, they may well name a lower amount than it really is worth.
Step 2
Advertise the results of the appraisal and the decision to sell the brand using the media. The broader the coverage of the fact of appraisal, the cost and the fact of sale, the faster you will find the client who will suit you. Pay attention to the coverage on news sources related to economics, finance and banking.
Step 3
Negotiate with customers based on brand expertise. Determine for yourself a price limit below which you cannot cross, and if the client wants to lower the price even lower, refuse him.
Step 4
Contact companies that specialize in buying and selling brands, register on specialized exchanges for buying and selling brands. Your task is to reach as many potential customers as possible. Then the process of choosing a client will be accelerated many times over.
