Souvenirs are something that no traveler can do without. From each new city or country, I would like to bring a small piece of memory. However, the assortment of souvenirs is often upsetting - it is too expensive, uninteresting, and the choice is small. Is it possible to increase the offer for tourists, and even make good money at the same time? You can, if you know specific ways.
Instructions
Step 1
The main thing in the production of souvenirs is an interesting idea. You should not offer what is already on the market. Come up with something original. Keep in mind that the more interesting the idea, the faster the copycats will appear. Therefore, production must be mobile and ready to quickly reorient to a new product.
Step 2
In the souvenir business, local flavor is very important - after all, most of the memorabilia is bought up by tourists. Think about what might be associated with your city, region or region. Small items are best sold - fridge magnets, notebooks, interesting jewelry, mugs, and more. You can make good money on the production of things with the symbols of sports competitions or international festivals, however, in order to use the official logo on the products, you will have to purchase a license.
Step 3
Set an adequate price for your products. Many craftsmen highly appreciate manual labor. However, buyers are not willing to pay for the hours spent on production. A souvenir is not a collectible item; people expect from it not uniqueness, but originality and an interesting idea. Put production on stream - the cost of each unit of goods will decrease.
Step 4
Get involved in advertising and promotion. It is worth starting with a craft fair - such are arranged in many cities. There are specialized regional exhibitions, off-site pre-holiday sales. Rent a counter - usually the administration of fairs sets quite sparing prices for places. Combine retail and active promotion - arrange a master class, hand out business cards and brochures. At fairs, you can make useful contacts, find regular resellers, or arrange an outdoor exhibition.
Step 5
Make a website that will show your products and detail the terms of cooperation. It's a good idea if potential buyers can buy your souvenirs directly on the site. You can also search for consumers on Internet forums. However, keep in mind that in specialized forums you will not meet buyers, but the same masters like you. Look for sites and communities of interest.
Step 6
Offer your souvenirs to specialty shops and shops. If the seller is satisfied with the price, you may be offered permanent cooperation. When looking for partners, pay attention to shops from other cities - sometimes it is more profitable to cooperate with them.
Step 7
Try to open your own retail outlet - it is more profitable than selling goods through intermediaries. One salesperson per shift and a couple of square meters of space in a well-visited shopping center is all you need to start a gift business. At the same time, you will find out if your proposal is interesting to the public, and you can make adjustments to it. And if sales go well, it makes sense to expand production and expand your own distribution network.
