For many years, going to the sauna has been one of the most demanded leisure activities. That is why many relevant establishments are being built around. In a competitive environment, it is possible to promote your own sauna using a set of various promotion activities.
It is necessary
- - Promotional Products;
- - Web site;
- - customer base.
Instructions
Step 1
Print low-cost promotional coupons in business card format. In addition to basic information about your sauna, such a coupon may entitle you to a one-time discount. The prospect of a discount will allow a potential client not to throw out the coupon, but to keep it with them.
Step 2
Distribute advertising materials in large shopping centers, on the street, distinguishing the target audience from the crowd. In addition, it is advisable to order leaflet holders (small stands for leaflets and business cards) and place them in fitness centers, beauty salons, shops, rest homes.
Step 3
Maintain your customer base and ensure customer loyalty. Invite new clients to provide brief contact information, enter it into the database, and present the visitor with a discount card for the next visit. Also, offer your loyal customers to bring new visitors in exchange for an even bigger one-time discount. Use your customer base to inform about promotions and congratulate you on the holidays.
Step 4
Analyze the actions of competitors and try to find a unique offer or service that is not provided by others. This can be a cedar booth or a special type of massage that is available in your sauna.
Step 5
Carry out joint promotions with other establishments. For example, team up with a sports club or health resort. Hang up advertising posters, exchange customer bases, hand out flyers to visitors.
Step 6
Create a business card site. High-quality photos, a detailed description of services, a clear schedule and a price list - all this will help in promoting the sauna. Online registration will also be convenient for most clients.
