Advertising events, presentations, entering a new market, image publications in the press - to solve such problems, a high-quality and detailed description of the company's activities is required. An objective assessment of the company's work is an integral element of the corporate culture, on which the loyalty of both clients and the company's personnel is based. That is why, at any stage of the company's work, it is necessary to correctly characterize its activities.
It is necessary
- - statistical data;
- - information about the industry.
Instructions
Step 1
Take a quick look at the industry in which you operate. Give the main general indicators, describe the development of this area, prospects and growth dynamics. If your position is far from the leading one, you should not focus on this. Tell us about your pace of development, increasing volumes, increasing your client base. Be sure to mention business relationships with industry leaders. If you are considered to be the main business players in your area, tell us about your influence on the entire industry as a whole, as well as about working on a national scale.
Step 2
Tell in a few succinct phrases about the work of the company, its mission and main goals. Try to emphasize how this enterprise differs from similar ones. List the basic principles and methods of work, pay attention to innovation and know-how, describe the structure of the company.
Step 3
Collect all the statistical information about your company, which will serve as the basis for compiling a presentation. Do not use dry numbers as an example: create a visual graph or diagram, providing them with comments. List the most significant economic indicators.
Step 4
Select the most significant people in the organization. Try to list those employees whose contributions to the company have been the most significant. If the company has existed for a long time, pay special attention to the "veterans" who have devoted their entire working life to this company.
Step 5
Summarize the work for the entire period. List the main achievements of the organization, list the existing awards, victories, major tenders or the conquest of new markets.
Step 6
Consider the goals and long-term plans of the organization. Regardless of the purpose of the characteristics, the detailing of future projects will have a positive effect on the company's image. Immediate plans will help attract new investors, as well as serve as additional motivation for the firm's employees.
