Sometimes, for the successful sale of goods and services, their additional promotion is required. To promote a product, a pricing policy can be used, namely, a reduction in the price of a product and promotion of discounts. When deciding to reduce prices for a particular product, the question arises, how to carry out the reduction with the maximum effect and minimum losses?
Instructions
Step 1
Initially, the prices of goods are set based on the basic prices of the manufacturer. However, the resulting initial price varies in the future, taking into account many factors, such as the sales market, the estimated customer base, and others.
Step 2
When selling a product, its price can be reduced by various methods, depending on the needs of the seller.
Step 3
The most common are wholesale discounts and seasonal product discounts. Wholesale discounts allow, with a slight price reduction, to sell significantly larger volumes of goods, and seasonal discounts make it possible to actively sell seasonal goods during the off-season.
Step 4
Separately, it makes sense to dwell on a stimulating price reduction designed to intensify the growth of sales of a particular product in the shortest possible time. The essence of this principle of price reduction lies in a short-term, but very significant reduction in the price of a certain product or group of goods. Sometimes the price can be reduced even below the cost price level. However, when using this principle, it is important not to forget about the key factors, without which the use of incentive price reductions will not bring the required result.
Step 5
The key task in reducing the price of a product is to stimulate overall sales growth, and not just sell the product for which the price has been reduced. Therefore, it is necessary, firstly, to correctly place goods with a discount, so that when purchasing them, the client additionally purchases goods at full cost, and secondly, it is necessary to ensure that customers are properly informed about the existing price reduction for the goods, since otherwise they will be able to take advantage of the offer. insufficient number of clients and it will not bring the expected results.
