You decided to start producing your own clothing line, and the question arose before you: what should you call a fashion house? The name should be memorable, bright, so that in the future the brand will be easily recognizable for buyers. How to do it?
Instructions
Step 1
The first, easiest and most common way is to call the fashion house by its own name. The brand symbol is the name of the designer, which speaks for itself. Pros of such a name: after a certain time, your name will work for you, brand awareness will become your business card. Mentioning it in the media will work as additional advertising, projects in various other areas such as charity, show business will benefit the brand and become associated with your brand, attracting new customers. Those who want to emphasize the relationship with the fashion of Milan or Parisian catwalks and give the name elegance and sophistication, most likely, will prefer to sign the personalized brand with their own name, but using Latin letters.
Step 2
The second "personalized" way is to shorten your own name to initials, giving the fashion house seriousness and as a sign of partnership of several designers. This method is chosen by eminent designers who produce clothes or accessories in constant collaboration - it makes no sense for them to create two separate brands. The "common" name, consisting of their initials, emphasizes the unity of several styles and trends in fashion. Such fashion houses are expected to create unusual clothing solutions and bold experiments with current trends.
Step 3
The name of the fashion house can be chosen in accordance with the tastes and other preferences of the target audience. A bright name is suitable for youth clothes, symbolizing the desire for freedom and the originality of their style. Such a name may contain slang or fashionable words in a teenage environment to draw more attention to the new line of youth clothing. Clothing for informals or fans of a certain musical direction should also be easily recognizable among the common masses by means of a suitable "thematic" name.
