The club's attendance directly depends on its competent promotion. With good advertising, potential visitors may not even be embarrassed by its inconvenient location or the high cost of entrance tickets. In order for an institution to be truly trendy and in demand, it is necessary to regularly conduct a whole range of marketing activities.
It is necessary
- - corporate identity development;
- - Promotional Products;
- - tagline;
- - radio;
- - the Internet.
Instructions
Step 1
Develop a recognizable corporate identity for the club. A memorable logo that should be present on most media will become your calling card. Analyze your competitors' style and make your image noticeably different from similar ones. Actively use the logo in the design of the institution itself, signage, outdoor advertising.
Step 2
Try to get people to talk about your club a few months before it opens. Place advertising banners in the press with a note about the opening date, create topics on city Internet forums, pay for a discussion of your club with DJs on the radio in popular shows. Thus, you will achieve the effect of "deferred demand" and will be able to provide the institution with a huge flow of visitors in the first days of operation.
Step 3
Arrange joint promotions with establishments that are directly related to your club. These can be coffee shops, fashion boutiques, large cosmetic chains, mobile phone stores or other fashionable gadgets. The choice of means of promotion in this case is very large. You can produce a range of POS materials for placement in shopping areas, for example, coasters (coasters for beer mugs), place-mats (serving napkins), table tents (table signs). In addition, colorful leaflets advertising your club may be issued along with your purchase in stores.
Step 4
Organize flyer distribution in busy areas. Promoters should be clearly informed of the criteria for choosing the people to whom the flyer should be presented. At the same time, the leaflet itself should not only be of an informational nature: a discount on an entrance ticket or a free drink will certainly become a sufficient reason for a potential client to visit the institution.
Step 5
Make sure that your club is constantly heard. First of all, it can be a memorable radio clip. Come up with a witty and even provocative slogan that arouses interest, rhymes easily and is superimposed on the melody. In addition, hold various events in your institution that can be covered in the entertainment media: the arrival of popular DJs from other cities, fashion shows, themed parties.
