The mission of the company is a laconic formulation that expresses the ideal image of the company in the future. A correctly composed mission attracts clients and becomes a kind of visiting card business. It is equally needed by both established organizations and newcomers. Where to start writing it?
It is necessary
- - questionnaires;
- - working group.
Instructions
Step 1
If possible, conduct a survey among the employees of the company, how they see the image of the company, its goals, place in the market for goods, works and services, and the future. To do this, it is convenient to send out questionnaires with relevant questions over the local network. If it is difficult to conduct a survey, it is possible to dispense with universal coverage by interviewing key employees. Experts do not recommend skipping this stage, because in this way you will ensure that the mission will inspire a sense of ownership in employees, as well as get a lot of good ideas and formulations.
Step 2
Create a working group to write the mission statement. Evaluate the survey results and brainstorm together. Choose several successful formulations that characterize, firstly, your business as a whole, secondly, the ideal image of the company from the point of view of the client, and thirdly, the ideal image of the company from the point of view of its employees. Focus on the direction in which the company will direct its efforts. Highlight target markets. List the services provided by the firm, the goods sold, the work performed. Record three indicators of your company's success.
Step 3
Complete the following formula: (Company name) + (verb) + (leads, target markets) + (location) + (works, services, goods). As a result, you will receive an approximate mission, from which you can build on in further searches. Try to find a formulation that will not lose its relevance in the foreseeable future; will serve as an incentive for the development of the company and at the same time will not be unattainable; will emphasize the individuality of your company. It's good if the mission sounds nice and easy to remember.
Step 4
After the development and approval of the mission by the company's management, proceed to its active implementation in life. Use it in advertising articles about the company, in the preparation of program documents, on the official website. Test important decisions made in meetings for their compliance with the stated mission.
