The standard of living of people is gradually improving, and we are ready to spend more and more money on equipping our apartments. Home appliance retail stores can generate good income for their owners, but opening such a business will require a lot of start-up capital from you. A novice entrepreneur will have to work in a highly competitive environment, because large chains rule the technology market today.
Instructions
Step 1
So, if you nevertheless decide to open your own home appliance store, then you, first of all, need to choose a suitable premises. You will have to rent a room with a large area of 500 sq.m., because the success of your business will largely depend on the breadth of the assortment. When choosing a room, you should pay special attention to the area. Of course, the store located in the central area will bring you the highest profit, however, you will have to pay a fortune for renting such premises. You can also open a home appliance store in a residential area under construction, because in such areas you will not have to fear competition. However, according to statistics, people prefer to make large purchases by first comparing prices in several outlets.
Step 2
A home appliance store must have a spacious parking lot, because most people visit such stores with their own cars. When planning a sales area, please note that it should accommodate three departments: video and audio equipment, large household appliances and small household appliances. It is best if the departments flow smoothly into one another, so that customers can easily view the entire available assortment.
Step 3
It is not necessary to spend a lot of money on decorating a home appliance store - in most cases, buyers do not pay attention to the decoration of the walls or ceiling. A more important point is the purchase of commercial equipment. For the department of large household appliances, it is necessary to purchase podiums on which the goods will look more impressive than on the floor. For the rest of the departments, it is necessary to purchase racks on which irons, hair dryers, laptops, TVs, kettles and other small household appliances will be located.
Step 4
The key to the success of your home appliance store will be the assortment presented in it. If the area of the premises allows, then it is better to present to customers the entire line of goods from economy class brands to the most elite brands. To store the goods, you must also rent a warehouse. It can be located either in the same premises as the store, or in another cheaper premises. Pay attention to the storage conditions of the goods in the warehouse - the room must be dry, heated and well ventilated.
Step 5
Even before opening your home appliance store, you need to start an active advertising campaign that will attract customers to you from the very beginning. A good advertising campaign will cost you 10-15 thousand dollars. This amount includes placement of bright and large signboards, advertisements in newspapers, television and radio advertisements, distribution of leaflets, posting of advertisements, etc. For the first week / month of opening, you can offer customers a special promotion with attractive discounts.
