Your own door salon is a business that is not too expensive and is designed for stable profits. Choose the best assortment, add additional services to the price list and organize partner programs. All this will favorably distinguish you from the line of competitors and significantly increase sales.
It is necessary
- - IP status;
- - room for a shop;
- - staff;
- - commodity stock;
- - trade equipment and cash register;
- - money for business development.
Instructions
Step 1
Trading doors is not such an easy business. It is necessary to be well versed in suppliers and models, to be able to conclude profitable contracts, to know what is in demand among buyers. To become a professional in the door business, get a job as a seller in any such salon - six months of work will be enough to understand the nuances of trade.
Step 2
Rent a suitable room. A door showroom aimed at retail customers should be located close to a busy highway, on a street with good pedestrian traffic.
Step 3
Form an assortment. Select manufacturers that produce the best value for money models. The cheapest doors are usually more popular with buyers, but it is unprofitable to trade only with them. Complement the interior assortment with a sufficient choice of entrance doors - this is the most advantageous position for the seller. Part of an exclusive product can only be sold to order, from catalogs.
Step 4
The usual terms for novice retailers are post-delivery or prepayment. When you prove yourself, you may be offered a deferred payment.
Step 5
Calculate the retail prices for the item. The door surcharge starts at 30% and goes up to 100%. The cheaper the model, the higher the markup for it. For goods from popular and well-known manufacturers, keep average prices in the city, new items can be sold at a higher price. Consider discounts for bulk purchases and bonus services for regular customers.
Step 6
Complete the range of doors with accessories - handles, doorbells, signs and more. Offer an extended list of services. The buyer expects that in the salon he will be offered on-site metering, installation, installation. Some of the services may be free.
Step 7
Build a good team. A reliable partner can come in handy for a novice businessman. At the initial stage, the salon will require vigilant attention - you may not be able to cope with it alone. Don't hire unnecessary salespeople - it's better to invite a couple of real professionals. At the first stage, deal with purchases, contacts with suppliers and logistics yourself.
Step 8
Consider an advertising campaign. To make buyers find out about your salon, do not skimp on outdoor media - a noticeable sign, banners, banners. If the space allows, arrange showcases - for example, make a mini-installation for a nursery in one, a living room in another, and so on. Such themed showcases are sure to grab the attention of potential buyers.
Step 9
Make a good and informative website. It should contain a complete catalog of your models, a list of manufacturers, door articles and of course prices and contact information. In the future, on its basis, you can open an online store, which will increase your turnover. Get involved in active website promotion - it is important that it hit the top positions in search engines.
