The main competitive advantage of a small jewelry point of sale is the uniqueness of the product, its dissimilarity to the products of numerous stores of your competitors. This uniqueness can be achieved by working with wholesale companies supplying high-quality European jewelry, and avoiding buying goods that bribe with their cheapness from the countries of Southeast Asia.
It is necessary
- - an area of 5 square meters or more in a store or shopping center;
- - shop equipment for the sale of bijouterie;
- - a small base of jewelry suppliers;
- - partner seller.
Instructions
Step 1
Rent an area large enough to set up a counter - 5-10 square meters may be sufficient. Your point of sale can be located in any large store or shopping center, you can even rent a place under a sublease agreement. It is good if among the shops around you will be dominated by shops selling clothes, cosmetics, jewelry.
Step 2
Make a small base of firms that are wholesale suppliers of quality jewelry, follow their new arrivals, promotions and discounts. You need to buy a batch at the lowest possible price, without fear that the sold product will not be in good demand. Jewelry, if it is of high quality and is made with taste, does not lose its liquidity over time - there will always be demand for it, regardless of the season and the latest fashion trends.
Step 3
Equip your point of sale by choosing specialized furniture for the sale of bijouterie from the catalog of a supplier of commercial equipment, or simply the functional items of a commercial interior that are most suitable for your purposes. Like all other retailers, you will also need to acquire a cash register and meticulously record every transaction with a customer. The organizational and legal form for a small jewelry store is individual entrepreneurship, which, of course, will need to be formalized in advance.
Step 4
Pick a buddy from among your acquaintances who will replace you at the counter while you purchase new batches of goods. Undoubtedly, cooperation with family members or friends will allow you to get rid of such an unpleasant problem as control over a hired salesperson, which is not always clean on hand. Having an equipped point of sale, a changeable seller and the first batch of goods, you can safely start trading.
