Marketing consortia play an important role in business due to the benefits of joint activities of all its members, which enhances the image of the entire enterprise as a whole. The creation of a consortium helps partners to use funds more efficiently when contacting customers.
It is necessary
- - business plan;
- - a group of people;
- - analysis skills.
Instructions
Step 1
Think carefully about your goals and write them down on paper. By doing this, you will organize your thoughts and start thinking like an already established consortium group. During the time the group grows and grows and people start making their own agendas, the consortium will change. Usually such changes are desirable, but sometimes it is worth looking back at the original goal.
Step 2
Think about ways to finance and manage the consortium. This will be extremely important. It would be relatively straightforward to open a frank discussion forum that occasionally looks at self-funded marketing activities. If you want to offer other benefits, then you should take your time and think about it.
Step 3
Decide if it's worth inviting your marketing coordinator and administrator. If the consortium has a small number of members, then it can do without these positions. Such organizations will rely on the goodwill of their employees, and in doing so, one of them will need to take on additional responsibilities. But in most cases, a consortium can only move noticeably forward when it has at least a partially paid administrator or coordinator.
Step 4
Develop a binding action plan by presenting it to all members of the consortium (preferably no more than once a year to avoid endless discussions) and use the group's progress as a yardstick. Be sure to engage in prioritizing market segments, agree on promotion activities and costs. As a rule, it will be easier to agree on the entire program than to seek the consent of the consortium members at each event. Do not forget about the distribution of tasks and clearly identify those responsible for the implementation of the work plan.
