With the right approach, "promotion" of an entertainment club begins long before its opening and continues even after acquiring a certain number of regular customers. There are some simple guidelines you can follow to promote your club.
Instructions
Step 1
The success of any club is based on the exclusivity and uniqueness of the entertainment format it provides. This is a mystery that needs to be fueled in order to achieve the greatest hype. It is from this position that the promotion of the club should be formed before its opening. Extensive advertising coverage of the club's opening, timed to coincide with any event, announced contests and valuable prizes - this is what your advertising campaign should be based on, which was launched even before the club was officially opened.
Step 2
Host themed parties on a regular basis, both in and out of public holidays. Each such event should be actively advertised on radio and TV. Place ads on stands throughout the city, with the greatest concentration as you get closer to the establishment. Collaborate with informational Internet portals dedicated to entertainment in your city, try to ensure that every weekend your club becomes a venue for an event that sets it apart from the general range of entertainment establishments.
Step 3
Build your website and community on a social network. Actively invite users to a group, for example "VKontakte". Create a user profile that will be the “face” of your club. Create a group on his behalf and invite users to it. Since a direct invitation to the group is not possible, you will first have to add as friends to the profile, and then to the group.
Step 4
Link your website to the community, which will post upcoming events, club photos and videos, and party photos. Try to describe your club as fully and colorfully as possible, to interest a potential client and make sure that a visit to your establishment is desired. When updating news on the site, duplicate them in the news feed of the profile on the social network, as well as in the group's news.
