PR is a fairly young, but very promising field. Not all executives of organizations yet understand the importance of PR tools for their firm. And your task is to convey to them the need to use such technologies in the relevant field of activity.
It is necessary
Office space, education in public relations, advertising, marketing
Instructions
Step 1
Analyze the PR market in your area. Does the city in which you are going to open an agency need such services. To do this, you need to do some research aimed directly at your potential customers in order to determine their needs. Monitor the activities of competitors, if any. Competitors may include not only purely PR agencies, but also advertising and marketing agencies.
Step 2
Select the premises where your agency will be located. If it is small, then it is enough to rent one office, but spacious. If you are planning to open a PR agency that will have several departments, then it makes sense to rent an entire floor in an office or business center.
Step 3
Find highly qualified personnel. These should be creative people with an active lifestyle. The successful creation of a PR agency largely depends on the team of its employees. Therefore, this step needs to be given special time and attention.
Step 4
Name your PR agency, come up with an original, memorable name that reflects its field of activity. Also come up with a logo and corporate identity.
Step 5
Determine the goals and objectives of the future PR agency, carefully think over the plan and strategy for entering the market, how the search for clients will be carried out, and the advertising campaign will be carried out. Clearly formulate the services you are going to offer to your clients, and also reasonably approach the calculation of their cost.
Step 6
Register a company officially for this you need a legal address. Use a Limited Liability Company (LLC) as your legal form.
Step 7
Start an active advertising campaign. The public should be aware of the emergence of a new agency. Tell people what the specifics of your proposal is and how you can help them achieve their business goals.
