Every entrepreneur opens his own store with the aim of making a profit. And every time he dreams of high income from the sale of goods. What needs to be done to increase sales?
Instructions
Step 1
To increase sales, you need to transfer your store to the self-service system. The buyer will be as close as possible to the product he is interested in.
First, make the decision to switch to such a trading system. In this case, some nuances should be taken into account. With an open display of the product, it can deteriorate and lose its presentation. It is not recommended to introduce a self-service system in small rooms.
Step 2
It is necessary to change trade counters, showcases. Purchase baskets and carts for shoppers. Equip the retail space with video surveillance cameras. This way you can prevent theft. The upcoming costs will pay off over time.
Step 3
Marketing: The goods on the shelves need to be properly positioned. There are two rules here: vertical layout and the golden shelf rule. With a vertical layout, the goods of one group are placed on top of each other. The demanded product is placed at the level of the buyer's eyes. This is the “rule of the gold shelf”. At this level, a hot product is laid out.
Essential goods should be identified in the back of the hall, and the cheap ones should be displayed on the lower shelves. The buyer will have to cross the entire hall and get acquainted with the entire range of goods.
