Every time we buy products in a store, we come across different brands. We also come across brands in our usual conversation, discussing what kind of phone, TV, computer or sneakers someone has.
What brands are now considered the most popular and expensive?
Brands are the leaders of 2018
According to information posted on wikipedia, a brand is a trademark, a trademark that has a high reputation among consumers.
Note that the concepts of "brand" and "company" are different, brand is a narrower concept. The same company can own several brands.
A brand becomes a brand when it becomes a real legend, and not just a product on the shelf.
Top - 3 most expensive brands
Topping the rating of famous, expensive and taking 1st place Apple is not only the most expensive brand, but also a company. This brand produces tablets, computers (PCs), audio players, cell phones …
Everyone can easily recognize the Apple logo. Experts estimate this brand at one hundred and seventy billion dollars.
The company was founded since 1.04. 1976 S. Wozniak, R. Wayne, and also S. Jobs. Initially, the guys just assembled home computers and produced personal models of personal computers. An unprecedented success came after the company launched the iPad tablet computers and the iPhone touchscreen smartphones.
Today the company has diversified its products. Set-top boxes, laptops, PDAs and other electronics appeared. The product depicting a bitten off apple is not just an ordinary technique, it is a great opportunity that changes people's lives for the better.
Today the company includes many brand stores, representative offices, service centers all over the world. The staff is about 116,000 people.
The 2nd place is occupied by the well-known to everyone, the largest search engine on the Internet, which has the name Google (originally it was called BackRub). This brand is known by every person who has surfed the Internet. Experts estimate the value of this brand at more than one hundred and one billion dollars, to be more precise, at one hundred and one billion and eight hundred million.
S. Brin and L. Page founded the company in 1993, focusing on a search engine that handles a huge number of user requests every day.
The main income of the company comes from a powerful advertising aggregator on the Internet, which the creators managed to realize thanks to an advanced search engine.
The campaign did not stop there and continues to develop additional projects. Leads the development of the Android operating system, and is also the owner of such Internet services as Google AdWord, Gmail, Google Maps and the popular YouTube.
It's not hard to guess the # 3 brand.
The third in the ranking in the top column is the world famous MicroSoft corporation, founded in 1975 by the richest in the world - Bill Gates. The corporation was the first developer to offer packaged software for home computers. Thanks to this, it became simple and understandable even for ordinary users to control a PC, which brought her success and a multi-billion dollar fortune.
Microsoft is currently shipping the latest Windows systems, the Xbox family of game consoles, keyboards and mice, the Microsoft Office application needed to work with documents, and many other programs. The company also has its own computers and cell phones.
