Sooner or later, each person will have to face the problem of composing an ad. How do you make it literally attract readers?
A huge number of articles have been written about the correct preparation of advertisements for the sale of any property. It is worth considering only the most effective techniques in terms of design and presentation.
Color
In each ad, the advertised object can be described in words or a monochrome photograph. One of the secrets lies in the color scheme. Order color printing of your product item.
Typography
A monotonous font in your ad is a recipe for failure. There are no specific rules, but you shouldn't overload the text with a lot of fonts.
Object image placement
Sales are driven by emotion. It is known from psychology that the right hemisphere of the brain characterizes figurative thinking. Thus, it is better to place a photo of the object of sale on the right side of the ad.
Sequence of presentation
AIDA (Attention, Interest, Desire, Action) is a classic sales scheme. Divide the story into four thematic blocks. The first attracts the reader's attention, the second arouses his interest in the proposal, the third should make him want to call the number. The fourth block can be expressed in just one word and stimulate action.
Verbs
When reading, verbs are subconsciously perceived as an indication to action.
Thus, all a few simple tricks will help you write your ad correctly and effectively.
