They say: "As you name the ship, so it will float." When choosing the name of an accounting firm, you need to carefully weigh and analyze everything, since success does not have small details. And the name of the company is a serious marketing tool.
Instructions
Step 1
When choosing a name, you need to type as many words as possible that characterize the chosen field of activity: accounting, audit, debit, credit, report, etc. Preferably above 60. Then combine different names, abbreviations, abbreviations, etc.
Step 2
In the process of developing a name, it would not hurt to break through the alleged name of the company through search engines, since now almost every company has its own website on the Internet. This will allow you to avoid overlaps and choose a domain name. After developing several variations of the title, set up a "focus group": ask stakeholders which title they like best.
Step 3
Learn that the name should sound good, easy to remember, not too long, differ from existing brands (they may even be sued for this) and not carry a negative meaning. It has become a common practice to name firms by the names of the founders. But this is advisable only when the surname of its owner already has weight: in this case, the authority of the person extends to the company named by him. Phrases are also very popular, especially since they are remembered better than individual words.
Step 4
When there is a lot of competition in the market, it is convenient to name a company with the letter "A". This will make it immediately catch your eye when you open a business directory or catalog. You can also take some sonorous foreign word. But in accounting, there are not so many common words, especially those related to the chosen activity. In addition, internationalism in the names is appropriate when it is planned to enter international markets, and in accounting for this, you need to know the intricacies of the tax legislation of other countries.
Step 5
It is possible to tie the location of the company to the name of the company, but this limits the space for its activities. In addition, the name of an accounting firm should not imply that it is a government company. Since names using the words "parliamentary", "legislative", "state" are likely to be rejected upon registration.
