Before you start mass production of a product or service, you need to study consumer demand. There are several methods for determining the relevance of a product before launching it into the consumer market.
Instructions
Step 1
Perform initial product testing. To do this, distribute prototypes to your dealers, potential customers or take part in a specialized exhibition. Summarize the data obtained, analyze all the pros and cons, this will come in handy for further refinement of the product before starting production.
Step 2
If your product is intended for mass consumption, conduct customer surveys. To do this, use questionnaires that are distributed in places where this type of goods is possible. Questions should be composed in such a way that in the answers it would be possible to find out how the buyer would like to see this product, what functions the product should have, and how much it should cost. The more customer needs in relation to a given product you find out, the more opportunities you will have for the production of a high-quality and highly consumed product.
Step 3
Analyze the consumer market. To do this, research similar products from competitors, and then compare them with data on the demand for your product. This will give you new ideas for improving your product and help you learn about the general development trend of this product market. In addition, you will avoid repeating existing and embodied ideas.
Step 4
Determine your target market. It should be as specialized as possible, that is, when analyzing the possible demand for your product, you should focus on a specific audience. For example, it makes no sense to study the demand for your product from the category of spare parts for cars in grocery stores, etc. In order to understand the situation "from the inside", put yourself in the shoes of the buyer and look at your product through his eyes. What is attractive about it, what is fundamentally new and whether it has an optimal price-quality ratio.
