The number of stores selling second-hand goods has increased significantly in recent years. Many aspiring entrepreneurs take up this business, considering it easy enough and requiring minimal investment. However, everything is not so simple - your store should be better differentiated from competitors and attract as many customers as possible. How? Including due to the original and memorable name.
Instructions
Step 1
The most important question that worries the owners of such stores is what to do with the very phrase "second-hand"? Indeed, many potential buyers associate it with the time when bad-smelling trash brought to Russia from charity bazaars was sold in such stores. Today everything is different - the product looks quite decent, and there are quite a few absolutely new things with non-spattered labels in such stores. How to be? Write on the sign the word "second-hand" or not? If, in addition to second-hand things, you plan to trade in the so-called "stock" (and, most likely, you will, because both types of goods are brought by the same suppliers), write controversial words in very small print or discard them altogether. Think of a synonym like "Second Wind". Or play with the less understandable word "stock". For example, in one of the regions there is a store called StockBrands. A sonorous name, a catchy font, branded labels on clothes with the same name - everything is like real brand stores. The buyer is not ashamed to admit where he buys clothes.
Step 2
Latin transcription is a very convenient and logical way to spell the name of your store. The clothes are really European, so there will be no contradictions. Avoid long names. The ideal choice is two words that go well with each other. Ask your English- and French-speaking friends, look through dictionaries. It is quite possible that an interesting and non-trivial combination of words will be found there.
Step 3
Humor is not the best idea when looking for a store name. Keep in mind that some of your customers will be people who would gladly dress in more pretentious places, but do not have sufficient funds for this. Don't hurt their pride. For the same reason, do not overuse words like "super cheap", "for a song", "I will give it for free." These catchphrases are good for brick-and-mortar sales, but not for second-hand audiences.
Step 4
But you can turn to your other audience - people who come in search of not so much cheap as original clothes that cannot be bought in ordinary shopping centers. Artists, journalists and other creative people will gladly look into the store, in the name of which the words "vintage", "original" and the like are played up.
Step 5
Most second-hand shops sell women's, men's and children's clothing. But if you want to specialize in one of these categories, be sure to emphasize it in the title. The same goes for household goods - if you have a lot of curtains, towels, tablecloths and napkins in your assortment, this can be an interesting bait to inform the buyer about.
