2020 brought unexpected surprises to entrepreneurs. It turned out that you can work during the quarantine period, but for this you need to introduce online elements in your business. Here are some examples of this implementation.
After the recent distribution of a questionnaire, where managers of enterprises were asked to check themselves for readiness to resume work, I received counter questions. Most of them concerned the introduction of online elements into sales schemes. In the replies, I gave examples of such solutions in familiar companies with which I recently worked and maintain relationships. There were quite a few solutions.
How do you embed online elements in your sales chain? The entire sales process in the company is written in detail, step by step - from advertising to delivery, and to payment, of course - and opportunities are being sought to simplify some steps or replace them with online options.
Online Elements Introduced to Sales Schemes in Spring 2020
Someone has finally made a full-fledged online store, with the ability to pay on the site. The chain of actions from order to receipt of payment has been simplified, the purchase speed and website conversion have increased.
Anyone who just modified the site, put the product on it and received a significant increase in sales compared to last year. The offline store began to work as a warehouse and a pick-up point.
Who automated the ordering process on the site - automatic confirmation of the availability of goods, invoicing, trigger letters. The work of managers has been simplified, their number has decreased, ordering for customers has become faster, and the service has improved.
Who transferred the client base to CRM and started working with mailings - instead of calling clients by managers. More productive and cheaper.
Who started working with marketplaces instead of quarantined stores. Sales do not yet reach the level of last year, but they are.
Who applied the self-registration / self-booking scheme of the service. The need for administrators and control over their work has disappeared.
Who cares about webinars and videos instead of face-to-face training programs. Until the opening of a separate area of distance learning.
Who has studied the methods of advertising on Instagram and earns this during the quarantine period, while expanding the circle of clients for their main service.
Those who connected the loyalty program in the mobile application started working with push notifications. Prior to that, online advertising was practically not used and there was no customer base. It turned out two in one bottle.
It turns out that the situation has pushed entrepreneurs to become more active. But pay attention - all this could have been done before, without waiting for the moment when the thunder struck. Almost all the voiced solutions were recommended to respected leaders much earlier, up to several years ago. Nevertheless, they did, and that's good. Because, alas, there are also such leaders who are waiting for something and calculating losses. And it is necessary - vital - to transform the business taking into account the situation. As you can see, there are options.
