You can approach the creation of an advertising agency from two sides - either, without investing a lot of effort and money, you can start providing intermediary services without producing anything yourself, or from the very beginning you can compete for the status of a manufacturer of a unique advertising product. The second path, of course, is more difficult, but to create a promising advertising company, you need to choose just such a business strategy.
It is necessary
- - office space;
- - landline telephone and dedicated Internet line;
- - several computers, including those on the Apple platform;
- - two managers, a designer and a layout designer on the staff.
Instructions
Step 1
Decide what types of services your company will provide - different advertising agencies may offer completely different sets of services, and their full range for your company must be indicated in advance. The simplest tasks are manufacturing (or organizing work on manufacturing) outdoor advertising, placing advertisements in print media, issuing advertising newspapers and leaflets. More complex tasks that advertising agencies undertake are developing a corporate identity, organizing promotions, and comprehensively promoting a product or service on the Internet.
Step 2
Find an office space where your managers and designers will work. It is not worth attaching great importance to the convenience of the location and the appearance of the office, since advertisers usually conduct negotiations with clients on their territory. It is much more important to pay enough attention to the acquisition of equipment necessary for creative graphic work - experts advise purchasing computers on the Apple platform for this purpose.
Step 3
Form the staff of your future agency by hiring two (or, to begin with, one) managers, a designer and a layout designer. In some cases, you can give all the "creative" to freelancers, and keep only managers on a permanent basis. Large advertising agencies also have a full-time creative director and media advertising specialist.
Step 4
Develop a strategy for promoting the services of your advertising agency - the competition in this market is quite tough, so it is not easy to form a contingent of your regular customers. While you do not have an impressive portfolio yet, resort to traditional advertising methods - advertise in the media and city address directories of goods and services.
