If the words "BTL", "event-marketing" and "branding" are well known to you, then the advertising business can be interesting and profitable for you. Considering the desires and possibilities, open a tiny boutique advertising agency or quite a large enterprise.
It is necessary
- - concept;
- - staff;
- - premises;
- - start-up capital.
Instructions
Step 1
First of all, decide on the concept of an advertising agency. What is closer to you - two or three of us to do one thing (for example, branding) or to assemble a whole company that will accept complex orders? The desired method of attracting customers, the number of employees, their specialization, etc. will depend on the concept.
Step 2
Any advertising agency will need a room. As a rule, a secretary and an accountant will sit in it, since you can meet with clients in their office, and many specialists will be able to work at home. Therefore, at first it is not so important where the office of the company will be, it is enough to rent a small room (20 sq. M.) In any area. When the agency gets stronger, it will be possible to think about moving closer to the center.
Step 3
Try to hire as few employees as possible at first. In principle, you can only work with freelancers, paying for their services separately for each project. People who work in an office from 9 to 18 are not needed in the advertising business. Look for specialists in different areas, so that someone who is engaged in naming, BTL, etc. is always in touch. This is also important if a highly specialized firm is opened, since such agencies sometimes receive large orders that require knowledge from different fields.
Step 4
From specialists who are not related to advertising itself, an accountant, a secretary and a sales manager for advertising services will be needed. Do not underestimate the importance of the latter, because the promotion of the company in the market depends on it.
Step 5
Advertising needs advertising too. Therefore, start looking for clients as soon as you think about creating an agency. If the agency does not have a profile, then let's advertise in the media and on the Internet, send mailings to companies. At first, it will be more difficult for a narrow-profile agency to find clients (not every client himself is able to determine what he needs, for fitting, namely a BTL-action), so here it is important to use connections for promotion. Sometimes it doesn't make sense to start an advertising business without a designated flow of customers, otherwise the business simply won't pay off.
Step 6
To legalize the advertising business, it will be enough to register as an individual entrepreneur. This can be done at the tax office at the place of registration. You can also create a legal entity, the simplest option is a limited liability company.
