A snow-white smile is a symbol of a successful and healthy person. Many are ready to spend serious sums on dentistry. That is why paid medicine has become a very profitable business.
What to look for
You can open a dental clinic without being a doctor. Remember that the patients of private clinics appreciate the individual approach and decent treatment. It is not necessary to open a clinic in the city center. It's not about location, it's about quality of service. It is on this that you need to focus your attention. If the doctor is experienced, then they will go to him even to the other end of the city.
Do you have finances? Then purchase a suitable property. This is much more profitable than renting, because the contract can be terminated by the landlord. When you move to a new location, you will have to get a new license and spend time getting settled. In doing so, you lose customers.
If the starting capital is small, start with a lease. Draw up your contract. Be sure to consult an experienced lawyer. It will help you minimize the above risks. Do not make very expensive repairs. Instead, focus on recruiting and buying modern equipment.
Paperwork
Paperwork takes the lion's share of time and effort. You will need a redevelopment permit. You will have to visit the firefighters, the department of architecture, the SES and the local administration. X-ray equipment is often installed in the dental clinic. There must also be a permit to operate it.
You need to obtain all required licenses. If you plan to open a department of pediatric dentistry or surgery, you will need several licenses. You can do the paperwork yourself. Some people prefer to go straight to a law firm, which will take care of all the hassle.
Advertising
To attract a stream of customers, start promoting a dental clinic. Most clients are brought to the clinic by doctors. Advertisements in local newspapers and on the radio perform well. Experts say that advertising on television and in magazines is not as effective. Young people can be attracted through the Internet. Be sure to open the clinic's website. It makes sense to contact specialized companies that are engaged in attracting clients. Collaborate with major medical sites.
It will be very good if you can establish work with insurance companies that will send clients to you on VHI policies. Work to keep every customer happy. When leaving, clients will recommend your clinic to their friends, acquaintances and relatives. If you do everything right, a regular clientele will soon appear, and the flow of customers will only grow.
