For a huge number of men, fishing is the main and favorite leisure activity. That is why the demand for fishing products remains almost unchanged due to the economic situation in the country. A good store in this area will always be in demand and will bring a stable income.
It is necessary
- - premises;
- - start-up capital;
- - staff.
Instructions
Step 1
Find a good place to shop. It is optimal to choose it in such a way that it is not far from the city center and at the same time is in the way of the main directions of fishermen. For example, if there is a large river in your city, where everyone is engaged in fishing, you can open a store even on the highway following in this direction.
Step 2
Form an assortment. If there are major sporting goods stores nearby, do your research as they can compete with you on a number of items. Try to offer products that are difficult to buy elsewhere. When forming the assortment, consider the market situation. Today, in the segment of fishing products, inexpensive brands are widely represented, as well as well-known luxury brands. The sector of mid-price products remains the least saturated, so you can move in this direction.
Step 3
With a small budget, rely not on the main types of products (tackle, boats), but on consumables. The average amateur fisherman does not renew a good spinning rod more often than once every 3-4 years. At the same time, he will always need fishing line, spinners, hooks, floats. Good complementary foods are no less in demand. Set competitive prices for these products and try to build yourself a reputation as a store of quality consumables. As a rule, fishermen share information about the places where they buy goods for their hobby. That is why in this case the emphasis should be placed not on advertising, but on word of mouth.
Step 4
Hire competent salespeople. Pretty consulting girls are unlikely to increase the sales of a fishing store. In the seller, each buyer should see "his boyfriend" who thoroughly knows all the products, can give good advice and answer any question.
