Fishing goods are in demand insofar as fishing in Russia has been and still remains a popular way to spend your free time. And for the outlet selling fishing tackle and fishing-related products to become a successful undertaking, it would be good for its owner to be a lover of this activity himself. An amateur will not succeed in pleasing customers with knowledge of the matter, which means that the store will not win a reputation among connoisseurs.
It is necessary
- 1. Package of constituent and permissive documents
- 2. Isolated or located inside another retail outlet area
- 3. Good knowledge of the technical equipment of fishing
- 4. Arrangements with suppliers-importers of fishing goods
- 5. One or two experienced sales assistants
Instructions
Step 1
Choose the format of the fishing shop that you could and would like to open. The simplest solution is a department in a large sports store under a sublease agreement. A more expensive option is a specialized "multi-brand" fishing store or a store that presents the goods of one of the manufacturing firms operating in the industry.
Step 2
Decide which products will form the store's assortment - whether it will be only tackle and consumables (hooks, fishing line, floats, spinners), or you will also sell related products (clothing and equipment for fishing, thematic publications). It is known that fishing enthusiasts are gambling and addicted people, so even if a fisherman comes to you for some trifle he needs, he can end up leaving a pretty round sum in the store.
Step 3
Enter into a contract with one or several importers of "fishing" goods in Russia for the supply of products for your store. The most famous manufacturers of fishing goods are companies from Western Europe, the USA and Japan; they are represented on the Russian market by a number of suppliers who often do not have exclusive rights and who are engaged in the wholesale supply of products from several foreign companies at once. Which of them to work with - will tell you the experience and recommendations of colleagues in the "fishing" industry (information can be found, for example, on specialized forums).
Step 4
Leave your fishing shop's customer service to a sales assistant who wants to spend leisure hours with a rod in hand. It is necessary to submit the "tactical and technical" characteristics of fishing tackle based on your own experience - otherwise it will not look convincing.
