It is already impossible to imagine retail sales in the country and in the world without network trade. And this is not surprising, because by developing a retail network, an entrepreneur can achieve better results than investing all his efforts and resources in a separate store.
Instructions
Step 1
Determine what kind of network you are going to build - regional, national or even international. In any case, immediately take care of creating a reliable information system for centralized network management.
Step 2
Formulate the tasks that you will have to solve in the future when organizing a retail network. There can be several tasks: - ensuring the possibility of conducting a centralized policy;
- reduction of the managerial staff and provision of a mobile solution of managerial tasks with a minimum staff of managers;
- an increase in trade turnover (which largely depends on a well-established logistic structure);
- optimal placement of managers at retail facilities;
- increasing the efficiency of the assortment policy;
- Automation of technological processes that provide a single information space. Ultimately, solving these problems will lead to the competitiveness of your retail network and brand awareness.
Step 3
Determine if your network will be single format or multi format (from a regular store to a hypermarket). Please note that different types of stores have different nomenclature, which, on the one hand, complicates management, but on the other hand, attracts a much larger number of customers from all social strata.
Step 4
Choose a network management model, evaluating all the "pros" and "cons" of each of the existing models: - investment;
- holding;
- centralized;
- tray;
- Hybrid. Note that all the benefits of a network structure are fully realized only with centralized management. Therefore, distribute functions between the head office of the trade and branches so that it is possible to develop the initiative “from below” with absolute control “from above”.
