You love to photograph, and you are good at it. You are well versed in photography and have an understanding of the photography services market. Perhaps the thought of opening your own business, your own photo studio, has visited you more than once: the estimated costs are quite within your powers, there are still niches, and they can be occupied.
Instructions
Step 1
Having conceived of creating a photo studio, some are ready to offer a minimum of services: for example, a photo for official documents. Others are guided by a full-fledged set - professional, reportage (field) photography, renting out premises and equipment, additional services. Some in the future dream of courses for a young photographer or organizing the sale of related products - albums, frames, batteries, etc. An important source of income can be printing photographs, calendars, advertising brochures and catalogs, photomontages, creating slide discs, restoring old photographs, etc. A creative approach to work promises endless improvement and expansion of the services of any photo studio, small or solid.
When opening any option, you need to go through the classic steps of a thoughtful business plan.
Step 2
Decide on the choice of the organizational and legal form of your future company (LLC or individual entrepreneur). Get to know the tax systems for each (maybe a patent will be more profitable in your area). Conduct market analysis. Evaluate, if possible using mini-marketing research, the popularity, demand for certain photography services. Who will be your main customer? What is your competitive environment? Answer these questions clearly for yourself.
Step 3
Form a strategy for the future studio - determine the types of services that you will provide. Mark what you can get ahead of your competitors: in terms of quality, range of offers, price. Pay special attention to the place of the future lease of the premises. For a photo studio with a large volume of services, it is better to choose the areas adjacent to the center. For a small (urgent photo), a sleeping area is also suitable.
Step 4
Purchase the necessary photographic equipment. Specialty stores can also supply you with it. Do not buy the cheapest equipment - the miser pays twice. But you can do without expensive models: decent cameras are available today for 20-40 thousand rubles, for example, Canon EOS 40D Body or Nikon D80 Body. At first, minimize costs: for reportage shooting, for example, it is enough to purchase one lens. Lighting equipment is purchased depending on the complexity of future work. These are light sources, stands for them, accessories. You will also need backgrounds: disposable paper (in rolls) or fabric.
Step 5
The number of employees depends on the volume and nature of the work. In a photo studio, not only a full-time photographer and administrator can work, but also "hourly workers": stylist, make-up artist, press designer.
Even a young photo studio is desirable to have its own website with examples of work, price list, coordinates.
