Real estate transactions have always been and remain one of the most lucrative lines of business. Large real estate agencies make millions from their brokering activities. At first glance, it seems that organizing such a company is very easy. You rent a small office, buy a couple of computers and office furniture, hire a couple of realtors, and that's it. However, in reality, everything is not as simple as it seems.
Instructions
Step 1
Opening a real estate agency is really not difficult, but making it so that it brings you income is a completely different question. Low organization costs lead to the fact that in the metropolitan areas, and in the provinces, the number of real estate companies is simply off scale. The competition is so high that it is incredibly difficult for a new agency with no name or reputation to break through to the surface. Having heard stories about "black realtors", people are very suspicious of unfamiliar names, preferring to contact time-tested agencies.
Step 2
Thus, in the first couples, you will simply need to invest huge amounts of money in advertising for your real estate agency. Moreover, this advertisement should create a sense of the high status of your business. Instead of tiny newspaper ads, you need to buy out entire pages and large modules. It is necessary to advertise on local television channels, on the Internet, and high-quality outdoor advertising will not hurt.
Step 3
To organize a real estate agency, you will need a database. It includes information about apartments, houses, rooms that are for sale in your city. The wider this base is, the more options you can offer your potential clients. It can be compiled in the traditional way, by pasting advertisements at the entrances and submitting advertisements in newspapers. You can do even more cunning, for example, buy an existing database from another agency. You can also get a ready-made database through a realtor, whom you will entice from another agency.
Step 4
By the way, you will need to pay special attention to the selection of realtors for your agency. It is best if the employee already had sales experience, in particular, worked in the real estate industry. In addition, a good realtor must be sociable, polite, and infinitely patient. The image and reputation of your company will depend on the behavior of these specialists, and word of mouth is the main engine of sales.
Step 5
In general, to open a real estate agency, you will need a good start-up capital. As for the income, you get it from the commissions on the trades you make. Usually the commission is 5-6%, but in the early stages you may have to lower your rates to attract customers.
