Agree: today our market is filled with goods for every taste and budget. It can be safely stated that supply prevails over demand, and this situation gives the consumer tremendous opportunities for choice. For the seller, sales problems are sharply exacerbated. How to successfully sell a product in a difficult competitive environment?
Instructions
Step 1
Success in the market ensures the correct identification of the solvent needs of potential buyers. What do they want? How much? What is the growing demand for? Where will the goods be sold faster? How much will competent advertising push you to boost sales? What should attract the consumer more: the quality of the product itself or the quality of service? The seller must give a clear answer to these questions. Successful sales are not possible without stimulating them with additional promotions. These include discounts, benefits, guarantees for consumers.
Step 2
There are many of these stimulating factors. Commercial discounts include the following: for a wholesale purchase; for the first purchase in connection with some event, date; for pickup; for a sale before a fixed date; for a purchase with an attachment of a coupon cut from an advertising publication or a special leaflet. You can offer a lower price when selling goods at a specialized exhibition, when selling under a "lucky number", for example, to every 30th client.
Step 3
Discounts can be made for counter services: for providing addresses of other potential customers; efficient, constructive suggestions for optimizing the advertising campaign of your trade enterprise; for placing your advertisement on the buyer's company, etc.
Step 4
You can give discounts on goods to a certain type of customers: children, educational, religious, medical, environmental, charitable institutions. Members of individual public organizations, associations, unions can be defined in the circle of beneficiaries; specialists in specific fields; people whose name appears in the name of your business (for example, Victoria).
Step 5
Additional guarantees to the client (for example, a promise to return the goods to him if he finds the same, but cheaper than yours) will help to make a purchase decision. More and more sellers are using this technique: they give the buyer the opportunity to “try” or test the product for free (or for a nominal fee). Example: checking in practice some carpentry, locksmith's tools, garden equipment.
