Consumer demand is shaped by a variety of factors. The structure and form of consumer demand is influenced by the district's microeconomics, climate, material factor, the level of culture of the population, its professional and national components, and, of course, fashion trends. In shops and chains of manufactured goods, various methods of studying demand are used.
Instructions
Step 1
Analyze unmet customer demand. Consider customer needs for products that have not yet been marketed.
Step 2
Analyze the suggestions and comments of consumers on the range and quality of products that are sold in your outlet.
Step 3
Examine the turnover. See what you bought better. For effective analysis of consumer demand, it is necessary to determine the number of sales by color, style, size.
Step 4
Identify all defects in the goods that were on sale. Ask buyers what kind of complaints they have about these products.
Step 5
Organize consumer briefings. There are face-to-face and part-time briefings. Face-to-face briefings are usually held in specialized stores, and absentee briefings in huge retail chains with a large number of customers.
Step 6
Organize a sales exhibition. Such exhibitions contribute to broadening the horizons of buyers in relation to the assortment of goods and demonstrate a high level of culture of serving the population.
Step 7
Organize a demonstration exhibition. Show customers new products in all their glory.
Step 8
The design by the head of the store of the market survey will be the result of the work on how to study the demand of buyers. There are monthly and quarterly reviews. They display the accounting of the fulfillment of the plans of turnover: a list of products that are not in sale, and products for which the demand has not been fully satisfied; recommendations of consumers are given in relation to the quality, design, style of goods that are being sold.
