Service providers are always interested in attracting as many customers as possible. How to accomplish this task, what techniques to use to increase consumer demand?
Instructions
Step 1
Create active advertisements for your services. For example, your task is to attract a client to a newly opened private dental office. Create advertisements for placement in newspapers and other media. Focus on those services in the advertisement that are unique to your clinic or are not widely used in other medical institutions (for example, you can indicate that you are using some special, very reliable filling material).
Step 2
Advertise your services in modern, actionable ways. It can be moving advertisements (on buses and cars), various billboards and banners, advertising light boxes that are clearly visible at night, etc. Install them in places of the greatest concentration of people: near markets, train stations, central squares of the city. Use a bright and original design for advertising media.
Step 3
Carry out various promotions, arrange seasonal sales and various discounts for certain groups of goods or certain categories of citizens. Notify in advance about their holding through the media.
Step 4
Create a website for your company with a detailed description of the services you provide. Leave your contact details. Engage experienced SEO copywriters to write your ad copy, which will help make your pages frequently visited.
Step 5
Leave flyers or business cards of your company in various shops and institutions of the city. You can negotiate with store sellers to use certain "speech baits" to help attract customers to your business. For example, if your company is engaged in sewing and repairing clothes, contact the sellers of stores that sell fabrics and sewing accessories, etc. By referring customers to you, they can also hand the customer your business card.
