Many companies are engaged in the installation of plastic windows today. How to position yourself in the market for these services? How to attract clients (customers)? How to leave competitors far behind? The answer to these questions is obvious - you need smart and balanced advertising. But the slogans "We are cheaper", "Three windows for the price of two", "The coolest windows are with us" and the like have already exhausted themselves. New approaches to advertising organization and fresh ideas are required. And they are.
Instructions
Step 1
Study your target audience. Identify several groups of potential customers for yourself, for example: people with similar problems - families with sick people (children with allergies, asthmatics, elderly parents, etc.). These people need plastic windows that prevent dust and allergens like poplar fluff, pollen and exhaust fumes from penetrating, as well as the sounds of a noisy street. In your advertising leaflets, posted in especially noisy, dusty and gas-polluted neighborhoods, position yourself: “We will save you from noise, dust and soot …” or, more simply: “We do not just install windows, we solve your problems.” Another option: if you take "into the study" a circle of ambitious people who want to at least outwardly stand out in front of neighbors, colleagues, etc., then in your advertising brochures addressed to them, emphasize that "modern plastic windows are stylish and respectable", that “the windows of the new century declare a certain status and taste of their masters,” and so on. Focusing on a certain circle of people is very important.
Step 2
When you conditionally divide your potential consumers into groups, find out how one or another of them got used to receiving information. Perhaps some get it by sitting and chatting on a bench, others from commercial breaks while watching the series, and still others by flipping through free classifieds newspapers or looking at bulletin boards at public transport stops. Designate for yourself places for advertising, taking into account different groups (entrance doors, stop pavilions, TV ads on a local TV channel, newspaper).
Step 3
Research competitors' ads and come up with something they don't already have. For example, promise your customers that you will not only install high-quality windows, but also remove all the garbage after installation, which remains a lot after installation. This is a good motivation for consumers of this type of service. You can sign a contract with a cleaning company, or hire just one person to clean up after installing the windows.
Step 4
Another option for cooperation with a cleaning service company can serve you well. It can be barter: you install windows and upon completion of installation work hand over to the owners a free coupon for cleaning and washing windows (glass). The hostesses really like this setting of the case, they will appreciate the service at its true worth, and they will also advise all friends to contact your company. The cleaning company also benefits, as it has hundreds of additional clients. The idea is simple but very effective and works flawlessly.
Step 5
Create your own website on the Internet with a full description of services, technologies used, prices, advantages over competitors, lead times, delivery information, etc. Pay special attention to the quality of the photographs posted on the site. Texts should be simple, intelligible and easy to read. Consider the peculiarity of the Internet audience. Typically, these are tech savvy and advanced people who will browse dozens of window sites, so provide your site with an unusual homepage photo or catchy slogan. The user should stay on your site, something should hook him. If you yourself are not good at creating sites, seek help from specialists - web designers, copywriters, namers. It costs money, but the payoff won't be long in coming.
