Many people, starting their own business, do not pay enough attention to the name of the company. And this is completely in vain. After a while, a name that is easy to remember, sounds good, reflects the characteristics of the company, and can become a recognizable brand. As a firm grows, an important intangible asset like the name will increase in value. And if you are aiming at starting a serious, profitable firm, and not a fly-by-night firm, then the name should also be given a lot of attention, as well as the business plan.
Instructions
Step 1
It is important that the name of the company is associated with its main activity. This does not mean that the names "Russian Windows" or "Combine of Building Structures" will be the most suitable for you. It is worth focusing on the association of people. For example, "Window", "Reliable Windows", "Atmosphere". Such names will evoke a feeling of confidence in the quality of your windows, remind you of home warmth and coziness.
Step 2
Do not give your company a name that is too long. It will be poorly remembered by clients, and may also be distorted by word of mouth. The name of the company should be concise and simple enough.
Step 3
It will be useful to study the names of competitors that also offer plastic windows. You can not only compare them with each other, but also come up with something completely new that will distinguish you from your competitors. First of all, you need to think about customers, about how to evoke only positive emotions in them. You need to choose the name so that it matches the age category of your main customers. Since the decision to buy plastic windows is made mainly by middle-aged people, names containing youth slang will not be very appropriate. You can even poll potential customers who can suggest the best option for you.
Step 4
You shouldn't name the company by anyone's name. First, the name of a potential buyer can cause unpleasant associations associated with someone from his acquaintances. Secondly, difficulties may arise if you decide to sell your business, which was named after, for example, your spouse. Few people want to buy a company that bears the name of a complete stranger to him.
Step 5
Do not be afraid to show your originality and come up with something completely new. The names of many companies, whose names were completely unrelated to their activities, became household names, for example, the name of the already legendary Xerox company. It is the individuality and originality that will allow you to distinguish your company from many others.
Step 6
If you decide to choose a company name in a foreign language, then you should be careful and make sure in a dictionary or a specialist how exactly the name you have chosen is translated.
Step 7
Work through all the possible options. And do not forget to leave a few alternatives when you go to register your company. After all, the name you have chosen, even the most original and unusual, may already be taken.
