Increasing market share is the main goal of most companies. This task is unthinkable without a thorough analysis of the markets in which your firm competes. But this is only a drop in the ocean. It is worth considering in detail the ways to increase the market.
Instructions
Step 1
Analyze the level of sales in various retail outlets. Ask all of your sales consultants to conduct detailed surveys of customer needs. Determine if you are providing needed goods or services to consumers? If not, expand your assortment to meet customer needs.
Step 2
Work directly with new potential clients. You can do this either yourself or with the help of consultants. Surveys should consist of the following blocks: - whether the consumer is currently buying this product and from whom; - whether he is satisfied with the quality of this product or would he prefer something else; - what factors are most important for him when deciding on a purchase (quality, timely delivery, etc.); - what affects him the most in case of large purchases.
Step 3
Create a marketing campaign for potential target customers. Use the information you get from your consultants and independent market analysis. You can carry out the latter yourself, using only the Internet and your own flair and experience. If your research reveals that customers perceive your product as inferior, your campaign should be built around improved product quality. Show them clearly what has changed and how much.
Step 4
Develop a system of rewards and incentives for your employees and consultants. Increase the amount of rewards when paying commissions. You can use this leverage when a distributor sells a product to your competitors' customers. This will be a great help, which will increase the competition and market share of the company.
Step 5
Go international. In our time of rapid development of the Internet and other information technologies, it is simply impossible not to use them in expanding the market segment. Hire international representatives to promote your products and services in promising directions. Let each of them have their own website and delivery service. They will only have to position it in the network and monitor sales. This step will help to increase the market share at times.
