When the question arises of how to name a room, one should proceed, first of all, from what it is intended for. Name development - naming - a science based on marketing. Therefore, the second factor that should be taken into account is the preferences of the potential target group. Will she understand this name?
It is necessary
- -Room;
- -Decision on specialization;
- -Marketing research.
Instructions
Step 1
Decide what will be in your room. It is more rational to be guided by the analysis of the business situation in the region - which services are most in demand, but at the same time are not presented properly. Perhaps there is a shortage of economy class retail grocery stores in your city? In this case, you can follow the path followed by the Po-karmanu and Kopeyka networks. Their names clearly show the fact that these are stores for the thrifty and low-income people.
Step 2
Open a beauty salon indoors, naming it according to your specialization. You can also choose a neutral name: "Pink Flamingo", "Quiet Harbor" - these names have nothing to do with either the beauty salon or their services. A memorable option is a shocking and even shocking name. So in St. Petersburg there is a hairdresser called "Hands - scissors".
Step 3
Name the room ironically. As a rule, shops, salons and restaurants that are located in such premises receive serious word of mouth advertising. Visitors and pedestrians who see an ironic sign tell their friends about it. As a result, an information virus is launched, which has a positive effect on the "promotion" of the brand. After all, you will not hesitate to tell if you see a cafe "Parizhsk", a bistro "Rebryshkovaya" or something else like that.
Step 4
Find a name that makes you smile. So in the vastness of our Motherland at different times opened places of public catering and leisure "Shelter of a tired tractor driver", "Eksel-moxel", "Mir - beer", "Sorry, grandmother".
Step 5
Develop the naming of private clinics and pharmacies, appealing to the concept of "health": the apt names are "36, 6", "First Aid", "Rosehip". If there is a dental clinic in the room, show the name that they take care not only of the patients' teeth, but also of their nerves. In this regard, the name "Clinic of a Good Dentist" is apt. If you make an appropriate ("kind") logo for it, the brand can be promoted without serious investments.
