Car service is developing at an incredible pace these days. Almost at every step there are car dealerships, repair shops, auto parts and paint shops … Very often, various services are combined in one enterprise: a particular company sells cars and can immediately paint them in any color you like, wash, clean, pump up tires, change the necessary details. But the debut of newcomers in the auto business is most often the opening of a car wash. But a car wash, even a very good one and profitable in all respects, is not enough just to open it - it still needs to be promoted, otherwise who will know about such wonderful and high-quality services?
Instructions
Step 1
The best option, in which at least every second driver will notice the car wash, is its location right along the roadway, better - with a rather noticeable sign. But such a solution is not available to every enterprise for various reasons: financial constraints, lack of free space for renting premises, etc. Some car washes are forced to huddle almost in courtyards, where it is generally impossible to find them from the "high road".
Step 2
Organize a special campaign for a specific period (preferably not very long). The essence of the promotion is a 50% discount for its participants. All information about the promotion is printed on color flyers (of course, with a phone number, address and other necessary data), which are then distributed by conscientious promoters or displayed in car dealerships and gas stations. The billboards installed along the track also work well.
What's happening? A client comes to the car wash, who, as a rule, is attracted by discounts, and in his mind assesses the company situation, the quality of service, and the professionalism of the staff. If everything is presented at a decent level, you can hope for a regular visitor.
Step 3
If the car wash does not yet have its own website on the Internet, it must be created, albeit at the simplest level for a start. It will be possible to supplement and redo it later, but for now the main thing is to notify as many people as possible about the company's services.
What's happening? More and more visitors come to the car wash website. Nonresident people learn useful information related to the choice and proper maintenance of cars (such information on the site must be required), and car owners living in the same city, analyze all the data and come to “visit” to wash their car, and at the same time take a closer look at the service …
Step 4
The main thing to remember is that the best and most effective advertising is quality service and polite, knowledgeable staff. Without this most important condition, no marketing moves will be successful, and the company will never acquire regular customers. Quality and conscientiousness should become the hallmark of any car service company, and then your car wash will be recommended to friends and colleagues, other businesses and organizations - and there will be no need for promotions, flyers, or billboards: your reputation will work for you.
