When newcomers come to a sales organization, they cannot quickly navigate and understand how to tell potential customers about the product. They seem to be unwilling to listen or remain indifferent. But the word "present" provides the key to success. Selling a product, like any creative endeavor, requires inspiration.
Instructions
Step 1
Examine your product. You should understand its properties, advantages and disadvantages. If you sell a large assortment of products, mentally break it down into logical groups. Break down to remember the similar characteristics of the products within each group.
Step 2
Become an observer. Don't rush to communicate with potential buyers right away. You are not yet ready for such conversations. Observe how an experienced colleague sells a product. Try to grasp how he starts the conversation, how he finds out the wishes and needs of the client, how he talks about the product. One day is enough for this kind of training. Try to catch how your colleague relates the properties of the product to the problems of the buyer. You will notice that there is no need to tell everything you know about the product when selling. It is enough to show the buyer how to get rid of the current problems with the help of this product.
Step 3
Ask a colleague to be present at your first conversation with a client. You can be sure that in case of a mistake, he will back you up. Most importantly, after the sale, a colleague will give you advice on how to improve your work.
Step 4
Start working on your own. You know enough about the product. To effectively deliver it to the client, there are two things to consider. First, work with enthusiasm. Second, do not impose your point of view on the customer.
