A business proposal, regardless of whether it concerns partnerships, the sale and purchase of goods or services, cooperation in specific projects or an invitation to work for a key employee, should be clearly structured and contain as much information as possible with a minimum of text.
Instructions
Step 1
Start your letter with an appeal to a specific person - the CEO, the head of the personnel department, the head of the economic department. Find out in advance his name, surname and the exact title of the position. In this case, your letter with an offer will be directed to a specific person, and the likelihood that it will get lost among the papers will decrease. In addition, personalized messages are better perceived than impersonal ones.
Step 2
Formulate exactly what you are proposing. Pre-collect information about the recipient of the letter and write a text indicating that your organization can best meet the needs of the potential client. A business proposal should not be purely advertising in nature, appeal to numbers and specific examples.
Step 3
Write down what kind of preferences the client will receive if they contact your organization. Make a list of the benefits that are of interest to this particular organization or person. Emphasize the uniqueness of your proposal, but don't be too intrusive. Try to put yourself in the place of the addressee and think about what might interest you.
Step 4
Compare your organization's offer and terms to those of your competitors. Be tactful and correct, do not throw mud at your rivals on the market, it is better to present undeniable arguments in favor of your company. Make simple calculations and show the potential partner the advantages (including in monetary terms) from accepting your proposal.
Step 5
Leave your contact information. Be sure to write your name and patronymic, position, telephone (including extension number), mobile and email address. Please note that you are ready at any time to answer all your questions and meet for negotiations both in your office and on the territory of a potential client.
