Shoe repair in the minds of many is still associated exclusively with small booths, in which one artisan works, fulfilling standard orders for replacing heels or broken zippers. Recently, another format has begun to develop on the consumer services market - workshops, in which several specialists are involved at once. They provide the widest range of services for the repair of any type of footwear, including premium footwear, which requires a particularly delicate approach.
It is necessary
- - premises with an area of 25 square meters;
- - a set of equipment (new or used);
- - initial supply of consumables;
- - at least two foremen and an inspector on the staff;
- - website and other available advertising media.
Instructions
Step 1
Rent a space from 25 square meters with the ability to connect to a reliable electrical network that can withstand fairly heavy loads. The equipment used by professional "shoemakers" absorbs quite a lot of electricity, and power outages will instantly stop the work of any shoe shop. Please also note that in middle-class establishments and above, the working area must be necessarily separated from the shoe collection and distribution area; the rented premises will need to be re-equipped accordingly.
Step 2
Find as many offers as possible related to purchasing used shoe repair equipment. The best option is a set of used foreign-made machine tools, since the old domestic equipment is unreliable, and the line of the new imported one will cost a novice entrepreneur too much. In addition to equipment, you will immediately need a large supply of consumables, which will then be constantly replenished and grown.
Step 3
Find two or three artists who are reputable and clearly benefit from the form of work you can offer them. An independent craftsman often has to spend most of his income on paying for electricity and purchasing consumables, so if you give him a high enough percentage of each completed order, there is a chance to interest the “shoemaker” and attract him to work. You will also need an employee who will accept and issue orders - he needs to pay a fixed salary on a monthly basis.
Step 4
Develop a strategy to promote your new shoe shop by finding the most effective advertising channels. Flyers, which need to be distributed in nearby areas, help to attract customers; they can also inquire about the possibility of repairing expensive shoes via the Internet, so it would be advisable to spend money on creating and promoting your own business card website. Finally, a bright, memorable sign, noticeable from afar and attracting the attention of all passers-by, will serve well for the promotion.
