Advertising is the engine of commerce, but this engine must be carefully assembled and tweaked. Each advertising campaign is different, although some motives can work from one project to the next.
Cutting off unnecessary
Michelangelo said that the best sculptures can only come out if you "cut off all that is superfluous." An advertising campaign should convey to the addressee only one (rarely two or three) thoughts, simplified to the limit.
Gone are the days when ordinary people were interested in advertising and read the entire Yellow Pages advertising directories. Only short, clear and repetitive advertising can find, catch up and “neutralize” a potential buyer.
Jobs School
Jobs advertising should use bright and simple images, repeated several times. This is a kind of "propaganda" of values.
Stephen Jobs, creator of the world's most valuable brand, Apple, has transformed the values of the Apple company into a kind of religion. He used "twitter-like" (up to 130 characters) advertising messages. Thus, the iPod player through Jobs's eyes is “a thousand songs in your pocket”, and “you want to lick the Mac icons”.
In public appearances, Jobs drew a roadmap for viewers, summarizing the challenges Apple faced in creating the new product. Usually he marked two or three stories and clearly revealed them.
Selection of advertising sites
Know your audience by sight. Pensioners can be “found” by television and radio wave advertisements, mature people more often watch the press, teenagers - entertaining Internet publications and social networks. Selecting the right advertising resource will help solve half of the problems associated with promoting a product / service.
It is advisable to order magazine advertising on the eve of the release of a new issue - the editorial office may lack advertisers, you can get substantial discounts.
If you manage to use several advertising platforms, you will not only be able to expand your audience, but also repeat your message several times, consolidating the impression with potential buyers.
Advertising of the future
The Google search engine has simplified to the maximum the conduct of contextual advertising campaigns. The entire budget can be spent only on users who are really interested in your services.
The Smart Data marketing model allows not only showing ads to interested website visitors, but also modifying it using their personal information - gender, age, preferences. Social networks, forums, are aggregators of such information on a huge scale.
It is foolish to ignore advertising sites on the Internet - they are modern, simple and affordable. Studying the behavior of website visitors on the Internet can save many thousands of rubles.
