Makeup artist is a very popular profession and brings a good income. There are many who want to become a specialist in the field of beauty - some are planning employment in this area, others are simply interested in knowledge about decorative cosmetics and the opportunity to do professional make-up for themselves. Take advantage of your interest in makeup - open courses that teach all the subtleties of this skill.
Instructions
Step 1
Decide what services you will offer. You can start training and retraining specialists for salons. Such courses provide an opportunity to get acquainted with new techniques (for example, airbrushing or body art), to try out professional products of unknown brands.
Step 2
Another option is to train individuals who want to master the intricacies of professional makeup. Participants receive information about their type of face and skin, explore the possibilities of decorative cosmetics and the features of various types of makeup. A “school for amateurs” requires less expenses than training professionals, so it makes more sense to start with it.
Step 3
Find a suitable room. You will need a spacious lecture room and two or three equipped workstations. You can settle in a shopping or business center - there is a large flow of visitors and employees who may well become your customers. It is desirable that the premises be located in a busy place with good pedestrian traffic and public transport stops. The worst case scenario is a basement room in a residential area - it will be difficult for you to get the required number of listeners.
Step 4
Equip workplaces. Each should be equipped with a table with a large mirror, a swivel chair, and storage space for cosmetics and tools. A sink with a supply of detergents and paper towels is required. Purchase sterilizers for instruments, as well as consumables - cosmetics, brushes, sponges, cases for them.
Step 5
Try to find a partner - a chain of perfumery stores, or a company that produces and sells cosmetics. You will be able to purchase funds of certain brands at a large discount, and your partners will receive regular customers and additional advertising space. Consider the possibility of a franchise - in this case, the franchisor will take on the bulk of the burden of organizing the courses, and you will pay him a percentage of the profits.
Step 6
Hire staff. For the courses to run smoothly, you will need two teachers. Think over a payment system and calculate the amount that your students will have to pay. Calculate costs, call courses of a similar profile. Do not overstate the cost of training - at the initial stage, set preferential rates.
Step 7
The most important question is the correct organization of the advertising campaign. Print colorful flyers and distribute them in shopping and business centers. Order a nice catchy sign. Agree with local glossy magazines and TV studios about barter advertising opportunities. Organize unusual promotions so that as much as possible write and talk about you. Charitable events, small gifts, free employment of the best graduates - there are many opportunities for inexpensive but effective advertising.
