A corporate website can be an excellent business card for a commercial company or manufacturing enterprise. To make the site as informative as possible, you should place on its pages not only information about the products and services offered by the company, but also briefly write about the company itself, its history and development prospects.
It is necessary
- - paper;
- - fountain pen;
- - a computer;
- - source materials on the activities of the enterprise.
Instructions
Step 1
Start your story about the enterprise with the history of its origin. Clients will be interested to know when and in what conditions the formation of the company took place, what difficulties its founders had to face, how these problems were solved. Make room for a story about those people who stood at the origins of your business.
Step 2
Write about what are the main directions in the activities of the enterprise. If the company is multidisciplinary, reflect the relationships between the various areas of its activity. Indicate which activities of the enterprise are considered to be key and why. Here you can also reflect the place that the company occupies within the industry.
Step 3
When listing the achievements and merits of the enterprise, do not limit yourself to the presentation of dry numbers and official data. The client should feel that behind the indicators that reflect the achievements of the enterprise, there is a well-coordinated and cohesive team, capable of solving the most difficult problems and interested in the final results of their activities.
Step 4
Tell us about the interregional and international relations of the enterprise. Active cooperation with partners located in other regions and countries works to improve the company's image and testifies to the demand for its products. Share your plans for the expansion of the enterprise, as well as talk about the prospects for entering new markets.
Step 5
Try to present the material in such a way that potential clients see the reasons why they can trust you and choose your firm for cooperation. Links to those business partners with whom the company has been successfully cooperating for a long time can help in this. It will not be superfluous to place real reviews of satisfied consumers in the text.
Step 6
Refine and edit the finished text. Try to make the presentation as lively and free of formal descriptions as possible. In the most ideal case, the story about the enterprise should be short, concise and accessible to the widest circle of readers, many of whom can become your potential customers.
