Recently, such a business trend as the creation of a network of small stores is gaining popularity. Entrepreneurs quickly realized the advantages of this type of trade: they have the opportunity to choose suppliers who can supply goods in rather large wholesale and are ready to reduce prices. This leads to the fact that the purchase prices for chain trading are much lower, which allows you to reduce costs.
Instructions
Step 1
At the first stage, you need to purchase or rent several premises for shops. Network them together so that each purchasing department can see what has been sold, how much is sold, and what is in stock. Your retail network is not only points united by one brand, they must have a single assortment, pricing policy and the ability to supply products from the central office.
Step 2
Find a room and place in it a single centralized warehouse, accounting department and a single marketing and advertising department. Run a good advertising campaign using the savings that you will get from large purchase discounts, which can be up to 50% of the cost. Print advertising brochures with the addresses of the rest of the chain stores. Customers who came to you by accident, who liked the quality of goods and services, should know where else to buy your goods.
Step 3
Another source of savings can be the self-service organization in your network of stores. Only this will allow you to reduce the number of staff and save up to 30-40% on staff salaries. Conduct marketing research based on the mentality and behavioral patterns of the buyers who are your target audience.
Step 4
Implement a single financial strategy. All trade enterprises of your network will not only have a common management and concentrated financial resources, but also a single training of personnel. The managers of each outlet may be able to recruit and fire the rank and file, but key staff positions should be assigned by general management.
Step 5
Use not only the experience that can be learned from textbooks. Study literature on merchandising, marketing, financial reporting, advertising technologies. Check out the experience of other chain stores, find information about this type of activity on the Internet, attend specialized seminars.
