A novice businessman, as a rule, is faced not only with the problem of production or purchase of goods, but also its packaging. After all, this is the face of the trademark, and it depends on it to some extent whether this product will be successful with customers. How to choose a package?
Instructions
Step 1
Don't think that beautiful packaging is necessarily very expensive. You can start with the simplest, but worthy bag with a bright print, wrapped with adhesive tape. In the future, the cost of packaging can reach half the cost of the product itself, but this is not the case where you need to save. If the packaging is intended only for transportation, you do not need to spend money on its design, the logo, the name of the company and an indication of the type of goods will be enough (do not forget to post information about the conditions of transportation).
Step 2
Design your logo. It should be understandable, memorable, striking. You can make it yourself, but it is better not to stint and turn to professional designers, because it is the logo that is the face of this trademark, by which they will recognize your product and distinguish it from other similar products.
Step 3
Packaging can serve as an advertisement. A product designed for children should attract with a bright design of the wrapper; if you assume that the bulk of buyers are elderly people, use a discreet color and inexpensive material. For middle-aged buyers, a design that emphasizes the quality and functionality of the product is suitable. You can also use gift bags suitable for various holidays, such as Christmas or March 8th.
Step 4
It is necessary to place a barcode and information about the product on the packaging: weight, composition (if it is a food product), date of manufacture, expiration date.
Step 5
Find the right type of packaging. It is necessary to distinguish between consumer packaging, that is, the one that will directly appear on the counter and attract the buyer with its appearance, and transport packaging, from which strength is mainly required. It must not allow damage to the goods. The material will depend on the type of goods, method and distance of transportation.
