Have you decided to liquidate a product to increase customer engagement or to free up retail space for new acquisitions? What marketing moves will be most effective in this case?
Instructions
Step 1
Move stock of an item to a branch of your trading company, where it is possible that the item will be more in demand. This will help you save money on purchasing a similar product for the branch.
Step 2
Regardless of whether you are a retail or wholesale organization, organize an advertising campaign, the purpose of which will be the liquidation of the goods, but at reduced prices.
Step 3
Inform your employees about possible rewards in the event that they sell all the goods subject to liquidation within the specified time frame. This method is especially effective when there are similar goods on sale that are in great demand. Your seller (manager), if he is financially interested in increasing sales of illiquid goods, will offer it to buyers in the first place.
Step 4
Advertise the product to be disposed of in special printed wholesalers to attract other distributors. Refer to dedicated Internet sites that have sections for organizations wishing to sell surplus goods (for example, on https://pokupki-24.ru. Placing information on the Internet about individual product names (if there are several of them) will allow you to sell the product at a price as close as possible to the purchase price. Find firms that specialize in the sale of unclaimed stock
Step 5
Sell the item you want to liquidate in a bundle with another item, slightly increasing the price of the latter. And if you, for example, sell household appliances, then offer buyers to purchase the goods subject to liquidation at a price similar, but cheaper.
Step 6
Donate to a nonprofit organization in your area. However, before that, be sure to consult on this issue with the chief accountant of your company.
Step 7
As a last resort, you will have to take out the goods for recycling. Do not forget to complete all the documents for the cancellation of the goods. However, this is the most undesirable method of disposing of an item.
