Each company sooner or later faces the need to conduct an advertising campaign. As a rule, advertisers want to get the maximum return with minimal financial investment. But will such promotion be effective, and how to correctly calculate the budget of a promotional campaign, having a limited amount of funds?
It is necessary
- - budget for an advertising company,
- - media plan.
Instructions
Step 1
Today the most effective and costly advertising is on television and outdoor advertising (outdoor advertising). The cost of showing a commercial on TV depends on its timing, density (frequency) of placement and the popularity of the channel itself. In order to calculate advertising on television, you need a clear media plan, which can be drawn up by employees of an advertising agency or representatives of a TV channel. The cost of outdoor advertising depends on the place of its placement and the size of the free surface. Outdoor advertising is charged monthly, i.e. you rent a banner and within 4 weeks place information about yourself on it.
Step 2
If you approach the advertising campaign creatively, you can declare yourself within the minimum budget (without resorting to the services of advertising agencies). For example, you can replace expensive advertising on television with advertising in print media (newspapers, magazines). The main thing is that their topic resonates with the direction of your business.
Step 3
Radio advertising is also considered effective. Its cost will be calculated depending on the repetition rate of your advertising message, air time and the popularity of the broadcasting channel you choose. When deciding on a particular FM frequency, you need to make a choice in favor of a radio station that your target audience listens to, and not take your musical preferences as a basis.
Step 4
Instead of outdoor advertising, you can hire a promoter to distribute flyers on the street. Then you will only have to pay for the printing of promotional materials and the services of an employee (the calculation is based on the number of working hours). To prevent leaflets from being scattered in the trash cans, invite someone from your good acquaintances for a part-time job, or control the process yourself.
Step 5
Online advertising is also an effective promotion method. Here you can place your ads on pages with similar topics in the form of banners or contextual advertising. Determining the cost of this type of promotion is quite simple: you need to divide the number of visitors who came to the site using your link by all ad impressions on the site.
Step 6
Do not forget about such an effective advertising tool as sending commercial offers by e-mail. However, the mailing should be carried out only among those clients who have already contacted your company and have given their consent to receive news from the company. Otherwise, your email will be considered spam and deleted.
