The book market today is not going through the easiest times. The proliferation of e-books at high prices for printed products has had a serious impact on sales. However, a business in this area can still bring good profits, provided it is properly differentiated and well organized.
It is necessary
- - start-up capital;
- - premises;
- - promotional materials.
Instructions
Step 1
Select the specialization in which you intend to work. Since it is extremely difficult to cover all areas of the book market, it is advisable to concentrate on a certain direction. Try to find your least developed niche. For example, it can be highly specialized or rare literature. In this case, you can most fully meet the needs of your target audience.
Step 2
Find book suppliers. You can cooperate both directly with publishers and with large wholesalers. Establish a logistics system that will allow you to always have the necessary inventory. Ensure that suppliers inform you in advance of new products.
Step 3
When registering as a sole proprietor, choose a location where you will sell books. A small department can be located in a shopping center or office building, a larger or specialized store - even in a separate building. The design of the store does not require serious investments: it is enough to purchase convenient shelving and maintain order.
Step 4
In parallel with the outlet, open an online store using a free design template and popular hosting. The back office of this site is usually combined with one of the warehouse programs. So you can significantly increase sales at minimal cost.
Step 5
Consider promoting your store. Distribute flyers in the nearby area, issue discount cards for regular customers. Closely monitor competitors' price levels and arrange literature sales.
