The majority of companies feel the need for quality marketing today. However, not every company can afford to maintain a full-fledged marketing department. The opening of an agency providing a wide range of market research and management services has excellent prospects.
It is necessary
- - office;
- - start-up capital;
- - staff.
Instructions
Step 1
Analyze the economic situation in your city. It is possible that you live in a closed type settlement, or with a small number of residents. Such factors can become the main obstacle to opening a marketing agency, since the corresponding services will not be in demand.
Step 2
Pick up staff. One specialist is enough for each direction. If necessary, each of them can recruit assistants for themselves. It is advisable to find employees with specific experience. For example, a marketing researcher should be well versed in the economic situation of your city, have his own database on the main market players, understand the intricacies of the market situation, which is specific to your region or settlement.
Step 3
Select an agency specialization. You can target one area of marketing, such as public relations or market research. If you have sufficient resources, you can open a company that provides a full range of marketing services.
Step 4
Pick up a room. In this case, a good renovation and design of your office is very important. Every customer who comes to you should see what you are capable of as marketers. Your own image will work for you.
Step 5
Choose your agency's promotion channels. Place your advertisements in thematic directories and business periodicals, organize direct mailing about your services to the largest companies in the city. At the initial stage, it will not always be easy to find new clients. Build up a base, create a portfolio of orders, and in the future, already completed projects will form your reputation and experience.
